When my co-host and I started doing the She's Craft Podcast, we didn't really think a whole lot about the fact that we were women. I mean...we obviously KNOW we're women; but, our main focus was really just to make a show that was funny, entertaining and informative about craft beer.
After a while, I realized that the individuals that were the most devoted to the show, the ones that bought our merchandise, sent us emails...commented on our social media, were women. Women who were thrilled to hear a female voice in the craft beer industry. If I had known in the beginning, that would be my tribe...my pack...my little cult following, I would have done everything differently. In the end, my tribe is full of smart ass, funny, women who love beer...and some super cool, funny, smart ass guy that love beer too...but, a shit ton of badass women.
So, with that in mind, I'm gonna help you find your following before you even release an episode. Have you noticed that I haven't even released a blog on how to record or launch an actual episode? That's because, it it's your first time...you're just not ready yet.
1. Who IS your tribe?
This is a great question. One you should really take some time and think about. Who are the people that you find get you better than anyone else? Think about what makes people drawn to you. What kinds of people like you and your podcast genre? Find them. Google is a great resource for finding forums, FB groups, Meetups...go to all of those things and figure out who you're marketing to.
2. Go to them, Don't expect them to come to you
No one on this planet has time to search through thousands of podcasts and listen to each one to find you. It's super arrogant and uncool to just expect people to gravitate to you, just because you're you. Go out there and draw them in.
3. Start your social media campaigns BEFORE you launch the first episode
You're gonna need Facebook, Instagram and Twitter. Is your podcast super visual, you're probably gonna want to jump on that Pinterest too. Be sure and set up a YouTube channel so you can stream your podcasts there too, eventually...But, first, make some videos introducing yourself. Start a FB business page and then a little FB group that people can opt in to join. Get that tribe mentality started from the beginning. Launch a paid ad and encourage people to like your page. (In the future, I'll dive way deep into the powers of social media to drive your listeners; but, for now, these are just some tips)
4. Research keywords and analytics
After a couple of weeks social media traffic, you can begin taking a look at your analytics. On FB it's easy to see your demographics. You can tailor your show to gender, age....regions....income. It's pretty amazing and super important information.
Catherine Contreras is the host of the She's Crafty Podcast with Catherine Contreras. The She's Crafty Podcast is a comedy and craft beer podcast taped in San Antonio, Texas. If you'd like Catherine to coach you through starting or expanding your podcast, you can contact her here. For more badass podcasting tips, check out her blog here.